What happened when I posted a new joke every day

Total views
227k
across 100 reels
Total likes
3,695
avg 37/post
Best day
#85
10.0k views
Avg length
23s
per reel
~ 6 minutes · scroll-through
Chapter 01The Long View
Chapter 01 · The Long View

Total Views
227k
avg 2.3k/post
Total Likes
3,695
avg 37/post
Best Day
#85
10.0k views
Avg Length
23s
per reel
Views ↔ Likes
0.76
pearson r
The five tracks
ViewsLikesEngagementJoke sentimentLength
JANFEBMARAPRVIEWS10.0k10.0kLIKES315315ENGAGEMENT7.8%5.8%JOKE SENTIMENT1.000.60LENGTH116s25sSHIFTSHIFTSHIFTDAY 085
DAY 001050100
Cross-track correlations · pearson r
+0.76
Views ↔ Likes
-0.13
Views ↔ Length
+0.13
Views ↔ Joke tone
+0.06
Length ↔ Likes
Inflection analysis · before & after
How correlations shifted at each regime change
Shift at Day 020· Feb 1Feb 2 -1,249 avg views
Views ↔ Likes
Before
+0.85
After
+0.75
-0.09
Views ↔ Length
Before
-0.10
After
-0.14
-0.04
Views ↔ Sentiment
Before
+0.16
After
+0.13
-0.03
Shift at Day 058· Mar 11Mar 13 295 avg views
Views ↔ Likes
Before
+0.83
After
+0.72
-0.11
Views ↔ Length
Before
-0.01
After
-0.12
-0.11
Views ↔ Sentiment
Before
+0.17
After
-0.07
-0.23
Shift at Day 073· Mar 27Mar 28 3.3k avg views
Views ↔ Likes
Before
+0.77
After
+0.88
+0.11
Views ↔ Length
Before
-0.16
After
-0.06
+0.10
Views ↔ Sentiment
Before
+0.06
After
+0.28
+0.22
Breakthrough posts · peak deviations
Posts that outperformed their local trend by the widest margin
Day 058
Mar 13
+206%
5.0k
vs 1.6k avg
12s
+0.40
0.9% eng
Wanna hear a joke? Sure. Uh I have a really good relationship with my manager at
Day 085
Apr 10
+188%
10.0k
vs 3.5k avg
25s
+0.60
5.8% eng
Hugs are good for men. I think I could use more hugs. I got one condition. I wou
Day 064
Mar 18
+113%
6.8k
vs 3.2k avg
12s
+0.00
0.8% eng
You want to hear a joke? Yeah. I got a I got a from a stewardess on the Spirit A
Day 033
Feb 15
+91%
1.9k
vs 996 avg
42s
+0.40
1.0% eng
I think the friend zone is like quick sand. Everyone thinks they know how to get
Day 066
Mar 21
+86%
7.4k
vs 4.0k avg
20s
+0.40
1.9% eng
I can't get audited. It just wouldn't make sense to be IRS. They're going to be
Rolling correlations · 15-day window
How relationships between metrics shift over time
Views ↔ LikesViews ↔ Length
JANFEBMARAPR+1.00−1.0ROLLING R
DAY 001050100
Chapter 02The Calendar
Chapter 02 · The Calendar

Color the grid by
Low
High
SUN
MON
TUE
WED
THU
FRI
SAT
WK 01
11.1k
11
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13
14
001
3.0k
15
002
2.9k
16
003
3.9k
17
004
1.4k
WK 02
17.5k
18
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2.1k
19
006
4.7k
20
007
2.9k
21
008
2.0k
22
009
1.1k
23
010
2.4k
24
011
2.2k
WK 03
9.2k
25
012
731
26
013
1.0k
27
014
931
28
015
2.0k
29
016
3.0k
30
31
018
1.5k
WK 04
8.4k
1
019
718
2
020
787
3
021
1.5k
4
022
1.3k
5
023
1.7k
6
024
696
7
025
1.7k
WK 05
5.8k
8
026
757
9
027
698
10
028
790
11
029
746
12
030
753
13
031
927
14
032
1.2k
WK 06
9.6k
15
033
1.9k
16
034
1.3k
17
035
1.9k
18
036
1.7k
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037
1.1k
20
038
771
21
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943
WK 07
5.3k
22
23
041
1.2k
24
042
659
25
043
768
26
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045
1.9k
28
046
721
WK 08
4.9k
1
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810
3
049
986
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1.0k
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986
7
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1.1k
WK 09
10.0k
8
9
054
914
10
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843
11
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1.3k
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5.0k
14
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1.9k
WK 10
25.3k
15
060
3.5k
16
062
2.3k
17
18
064
6.8k
19
065
5.3k
20
21
066
7.4k
WK 11
27.3k
22
067
2.5k
23
068
8.0k
24
070
6.2k
25
071
5.2k
26
27
072
4.7k
28
073
667
WK 12
15.8k
29
075
1.4k
30
31
076
6.8k
1
077
2.2k
2
078
4.5k
3
4
079
945
WK 13
26.1k
5
080
1.6k
6
081
2.3k
7
082
4.1k
8
083
1.5k
9
084
4.0k
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085
10.0k
11
086
2.8k
WK 14
12.0k
12
088
1.6k
13
14
090
3.1k
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091
1.8k
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092
3.4k
18
094
2.1k
WK 15
10.7k
19
20
095
557
21
096
3.0k
22
097
672
23
098
2.5k
24
099
950
25
100
3.0k
Average views · by day of the week
2.1k
SUN
2.0k
MON
2.6k
TUE
2.1k
WED
2.6k
THU
2.7k
FRI
1.8k
SAT
Chapter 03The Filmstrip
Chapter 03 · The Filmstrip

The 100 reels · scroll →
Day 085 · Friday, April 10

Hugs are good for men. I think I could use more hugs. I got one condition. I would refuse to hug a tall man. I don't want to feel

Open on Instagram
caption 0.70joke 0.60
Six tracks · same axis · click any spike
Views10.0k
Likes315
Comments2
Shares + Saves86
Length (s)25s
Joke sentiment0.60
Correlations across the 100 days
+0.76
Views ↔ Likes
-0.13
Views ↔ Length
+0.13
Views ↔ Joke tone
+0.06
Length ↔ Likes

Source

  • Instagram Insights · @dfordavey
  • Jan 14 — Apr 25, 2026
  • 100 reels · 15 weeks

Method

  • Engagement = (likes + comments + saves + shares) ÷ reach
  • Sentiment scored on −1…+1 for caption + transcript
  • Pearson correlations across all 100 posts