@dfordavey160 / 365

A retrospective on the first 160 days of posting a new joke every day

The Long View

Total Views
547k
avg 3.4k/post
Total Likes
8,870
avg 55/post
Best Day
#124
88.0k views
Avg Length
15s
per reel
Views ↔ Likes
0.96
pearson r
The five tracks
ViewsLikesEngagementJoke sentimentLength
JANFEBMARAPRMAYJUNVIEWS88.0k13.3kLIKES1,914414ENGAGEMENT7.8%5.6%JOKE SENTIMENT1.000.60LENGTH116s25s↓ 1k↑ 4k↓ 2k↑ 4k↑ 6k↓ 9kDAY 085
DAY 001080160
Cross-track correlations · pearson r
+0.96
Views ↔ Likes
-0.15
Views ↔ Length
-0.14
Views ↔ Joke tone
-0.08
Length ↔ Likes
The 7 eras?
How the content and performance evolved across 160 days
Era 1
20 posts
Days 001–020
Jan 14 – Feb 2
Avg views
2.0k
Avg likes
33
Engagement
3.3%
Avg length
23s
-41% vs overall avg40.6k total views
Top post · Day 006
4.7kJan 19
“Um I think as a man you should avoid going to a female run club. Espec…”
Era 2
51 posts
Days 021–071
Feb 3 – Mar 26
Avg views
2.0k
Avg likes
29
Engagement
3.3%
Avg length
24s
-41% vs overall avg-1% vs prev era102k total views
Top post · Day 068
8.2kMar 23
“Pro tip. You can use AI to get away with crimes. What I've done is I'v…”
Era 3
28 posts
Days 072–099
Mar 27 – Apr 24
Avg views
3.0k
Avg likes
61
Engagement
2.8%
Avg length
23s
-11% vs overall avg+52% vs prev era85.2k total views
Top post · Day 085
13.3kApr 10
“Hugs are good for men. I think I could use more hugs. I got one condit…”
Era 4
12 posts
Days 100–111
Apr 25 – May 6
Avg views
4.3k
Avg likes
53
Engagement
2.4%
Avg length
1s
+25% vs overall avg+40% vs prev era51.2k total views
Top post · Day 105
7.2kApr 30
“Day 105 / 365 - so frazzled today it’s not even funny. Feeling dumb an”
Era 5
12 posts
Days 112–123
May 7 – May 18
Avg views
5.6k
Avg likes
60
Engagement
2.5%
Avg length
0s
+62% vs overall avg+30% vs prev era66.6k total views
Top post · Day 112
23.2kMay 7
“Day 112 / 365 - got pretty close to nailing some jokes down to today b”
Era 6
19 posts
Days 124–142
May 19 – Jun 6
Avg views
7.9k
Avg likes
157
Engagement
3.0%
Avg length
0s
+132% vs overall avg+43% vs prev era151k total views
Top post · Day 124
88.0kMay 19
“Day 124 / 365 - a bit from a very real fear, not just about farting in”
Era 7
18 posts
Days 143–160
Jun 8 – Jun 24
Avg views
2.8k
Avg likes
38
Engagement
2.5%
Avg length
0s
-19% vs overall avg-65% vs prev era50.1k total views
Top post · Day 150
5.1kJun 15
“Day 150 / 365 - doubling up today to make up for yesterday.”
Era slopegraph?
Change from Era 1 baseline — all metrics start at zero, slopes show relative improvement or decline
ERA 1ERA 2ERA 3ERA 4ERA 5ERA 6ERA 70%+37% Avg Views+17% Avg Likes-25% Engagement-100% Avg Length
Breakthrough posts · peak deviations
Posts that outperformed their local trend by the widest margin
DAYCONTEXT+%VIEWSDURTONEENGCAPTION
124+439%88.0k0s—5.2%“Day 124 / 365 - a bit from a very real fear, not j”
085+228%13.3k25s+0.605.6%“Hugs are good for men. I think I could use more hu…”
112+219%23.2k0s—1.9%“Day 112 / 365 - got pretty close to nailing some j”
064+167%6.9k12s+0.000.9%“You want to hear a joke? Yeah. I got a I got a fro…”
060+138%3.5k21s+0.503.6%“Hey, Stella. Miss Stella, do you want to hear a jo…”
The Calendar

Color the grid by
Low
High
SUN
MON
TUE
WED
THU
FRI
SAT
WK 01
7.3k
11
12
13
14
001
3.0k
15
002
2.9k
16
17
004
1.4k
WK 02
17.6k
18
005
2.1k
19
006
4.7k
20
007
3.0k
21
008
2.0k
22
009
1.2k
23
010
2.4k
24
011
2.3k
WK 03
8.3k
25
012
743
26
27
014
945
28
015
2.1k
29
016
3.1k
30
31
018
1.5k
WK 04
8.6k
1
019
742
2
020
791
3
021
1.5k
4
022
1.3k
5
023
1.8k
6
024
700
7
025
1.7k
WK 05
4.8k
8
026
759
9
027
700
10
028
796
11
029
756
12
13
030
786
14
031
977
WK 06
6.2k
15
032
1.2k
16
034
1.4k
17
18
036
1.7k
19
037
1.2k
20
21
038
779
WK 07
7.1k
22
039
948
23
040
2.1k
24
041
1.2k
25
043
831
26
27
045
2.0k
28
WK 08
6.7k
1
046
730
2
047
821
3
048
1.0k
4
049
1.0k
5
050
1.0k
6
051
1.1k
7
052
1.0k
WK 09
8.0k
8
053
1.1k
9
054
923
10
055
1.3k
11
056
850
12
057
1.3k
13
058
580
14
059
1.9k
WK 10
28.4k
15
060
3.5k
16
061
1.7k
17
062
2.3k
18
063
1.0k
19
064
6.9k
20
065
5.4k
21
066
7.5k
WK 11
33.7k
22
067
2.5k
23
068
8.2k
24
069
6.0k
25
070
6.3k
26
071
5.3k
27
072
4.7k
28
073
693
WK 12
21.2k
29
074
5.0k
30
075
1.4k
31
076
6.9k
1
077
2.3k
2
078
4.5k
3
4
079
1.0k
WK 13
30.2k
5
080
1.8k
6
081
2.3k
7
082
4.2k
8
083
1.5k
9
084
4.3k
10
085
13.3k
11
086
2.8k
WK 14
17.8k
12
087
3.7k
13
088
1.6k
14
089
3.0k
15
090
3.2k
16
091
1.9k
17
092
3.6k
18
093
820
WK 15
13.9k
19
094
2.2k
20
095
669
21
096
3.2k
22
097
801
23
098
2.6k
24
099
1.1k
25
100
3.3k
WK 16
26.6k
26
101
5.4k
27
102
3.5k
28
103
2.6k
29
104
1.5k
30
105
7.2k
1
106
3.5k
2
107
2.9k
WK 17
48.8k
3
108
6.6k
4
109
3.6k
5
110
6.2k
6
111
4.9k
7
112
23.2k
8
113
804
9
114
3.5k
WK 18
27.7k
10
115
4.8k
11
116
5.6k
12
117
2.4k
13
118
4.3k
14
119
1.0k
15
120
4.4k
16
121
5.1k
WK 19
112k
17
122
4.7k
18
123
6.7k
19
124
88.0k
20
125
3.8k
21
126
1.8k
22
127
3.5k
23
128
3.5k
WK 20
29.5k
24
129
5.4k
25
130
4.5k
26
131
1.7k
27
132
6.0k
28
133
4.8k
29
134
4.7k
30
135
2.3k
WK 21
20.7k
31
136
2.4k
1
137
2.4k
2
138
3.3k
3
139
2.6k
4
140
3.3k
5
141
3.7k
6
142
3.0k
WK 22
16.2k
7
8
144
2.3k
9
145
3.1k
10
146
3.0k
11
147
3.2k
12
148
1.1k
13
149
3.4k
WK 23
17.0k
14
15
150
5.1k
16
152
1.6k
17
153
3.0k
18
154
3.4k
19
155
3.8k
20
WK 24
10.2k
21
157
2.7k
22
158
1.8k
23
159
1.6k
24
160
4.2k
25
26
27
Average views · by day of the week
2.8k
SUN
2.8k
MON
6.2k
TUE
2.5k
WED
4.1k
THU
3.1k
FRI
2.4k
SAT

Source

  • Instagram Insights · @dfordavey
  • Jan 14 — Jun 24, 2026
  • 160 reels · 23 weeks

Method

  • Engagement = (likes + comments + saves + shares) ÷ reach
  • Sentiment scored on −1…+1 for caption + transcript
  • Pearson correlations across all 160 posts